I have a similar relationship with the United States, which I visit once a year or less. Over the past decade I've been watching as the country has gotten more and more health conscious while simultaneously getting fatter and sicker.
I've discussed before the idea of the "health potato," someone who wants to be a well person but is unwillingly to make any serious changes to their lifestyle to get there. In my infrequent trips back to America I've seen how marketers are evolving their products to target this growing demographic.
This last trip I was struck by the amount of things that hinted of their natural green organic goodness. All the products look like they're getting ready for St. Patrick's day, decked out with wholesome green logos, green packaging, and the word "organic" anywhere they can squeeze it in.
On this blog I go on and on about eating vegetables and fruit. And so do all the people giving good advice on living well out there. But, as this post will show you, a product made from vegetables and labeled as organic is not a vegetable and will not further your health goals. So grab a cart and come on a quick trip to the local American supermarket with me.
(For all of these products, I'm going to assume you are a normal person who eats say, a can of soup, or, a complete pack of spices, as they were obviously intended to be eaten, despite the manufacturers breaking them into tricky serving sizes.)
Item 1: AriZona Green Tea
Let's turn the can around and see what's going on here.
How many calories are in this sucker? 70!? Oh wait, that's for 8 fl oz. The bottle contains three servings, so this is a 210 calorie drink. Where are all those calories coming from? Well, it was cropped in the picture, but the second ingredient after "green tea" is our old friend High Fructose Corn Syrup. 210 calories in what is traditionally a 0 calorie drink! If you'd like to see some good examples of what 200 calories looks like, check out this page of photos of 200 calories of different foods.But it's not the calories that bug me, it's the fact that most people choosing AriZona green tea probably think they're making a better choice than a soda. In fact this nasty little drink is just a coca-cola in a kimono.
Item 2 : Veggie Cream Cheese
Now, before I get into the next few items, we need to get our facts straight on sodium. The US recommended daily allowance of salt is no more than 2400 mg a day. I'm not sure what calculations went into this number, but it is INSANELY high. The American Heart Association goes with a number around 1500 mg, which I also find high. These recommended numbers don't really matter since the average American eats between 4000 and 5000 mg of salt a day. An excess of salt in your diet causes your body to retain water in the blood vessels, increasing blood pressure and bloats your skin, making you look red and puffy (i.e, like an average American). Chronic overdoses of salt will strip your gears as your kidneys try to keep up processing it, and you will see some nasty diseases when it catches up to you in your 50s and 60s.
The body needs 500 mg of salt to function normally. That's all our ancestors ever got. But I'll give us some wiggle room and knock it up to 1000 mg. That's the Patrick Reynolds RDA. When I get people to cut the salt, they look and feel so much better, and the natural flavors of foods become available to the tongue. So, when we're looking at the salt content of these foods, remember we are looking at a number based on the US RDA, one that is more than double what someone trying to be truly healthy would be looking at (the PR RDA of 1000 mg).
Hope that all made sense. Onwards!
Item 3 : Amy's Vegetable Lasagna
Item 4 : Green Giant Broccoli and Cheese Sauce
Item 5 : Knorr Garlic & Herb Sauce Mix
Holy smokes! 3 servings at 33% each! Pour this sachet into your meal and you've gotten 99% of your US RDA, or 220% of my PR RDA. Even if you're eating with someone else, this is a mean little bundle of salt for one meal.So, maybe we'd better go with the more "organicky" looking spice packs next to the Knorr section.
Item 6 : Simply Organic Southwest Taco Mix
Look, only 16% US RDA of sodium! Much better than Knorr. But wait, they've divided this one up into 4 servings... so this is still a whopping 64% of your daily salt. And blows your PR RDA up in one meal. Simply Organic all the way to the Simply Call Me an Ambulance!Item 7: Eating RIGHT Vegetable Soup
So you've heard me on the salt thing, and now you've got your eyes peeled for reduced sodium options. This soup is called Eating Right, and it has a green label so it must be better than the usual stuff. And check it out!
Ugh. 2 servings at 20% gets you 40% of your daily salt, or 100% of my RDA of daily salt. And this is the reduced sodium option! I was trying to be fair! Bottom line, don't eat canned soup. Eating RIGHT should really be called Eating ONLY SLIGHTLY BETTER THAN AWFUL.Item 8 : Organics Organic Tomato Sauce
9% sodium... not bad... but wait, they've divided it into 7 servings? Who the hell eats 1/7th of a can of tomatos? So we're really looking at 63% US RDA of salt in this innocent looking can of organic tomatoes. That's messed up dude!I could go on aisle after aisle, but I think you get my point. I tried to pick the most healthy looking things on the shelves, the most organic and green looking packaging, and time and time again, they turn out to be quite poor options for anyone trying to be truly healthy.
And why? Because anything that is sold to you in a package has already lost its organic street cred. If you buy any of this stuff thinking it's better than the other packaged stuff on the shelves, you have only proven the power of marketing and graphic design. It only takes a few clicks of a mouse for someone to make a label green with the word organic on it. And they'll keep the pretty shades of green coming as long as there are health-potatoes out there who buy into it.
The real green foods don't need Adobe Illustrator to get their color. In fact, they don't need packaging at all.
Spend more time with these guys, and less with the type I've listed above, and you'll look and feel like the vibrant living being the labels are straining to imitate. And as PCPers know, if you're going for peak condition, then all of those things from the middle aisles of the supermarket are completely off the table.More impressions of the health scene in the US coming soon!
